What is the public perception of your organisation?

It is time to take a fresh look at branding and how it impinges on your people. - Do you attract those who are beneficial to, and want to be part of, your organisation? - Do you retain them when they are fully integrated? - How can you improve? A recent survey highlighted that 69% of employers believed they had an “Employer Brand”. This was originally used as a recruitment tool to attract potential employees and increasingly is now being seen as an aid to reduce employee turnover. An organisation tends to communicate its Employer Brand through vision, mission, values and recruitment advertising. However, people want to have a relationship with an organisation because something attracts them, whether they are already employed, or thinking of joining. They are not always sure what it is that attracts them and are rarely able to articulate it. The organisation is a living entity and it is the energy that attracts them at an unconscious level. Nike is a great example of a “Hero” brand with the strap line “Just do it” and the employees really want to be a part of the Brand and the story of Nike. - So do you have a real feel of your organisation? - What energy is coming across to employees and potential employees? - What messages are being given out at an unconscious level? - What would you say is your Employer Brand? And, importantly:- - Is the external face and internal reality the same? Now is an excellent time to look at Employer Branding with the war for talent hotting up and the increasing costs of recruitment and advertising that are consequences of a high staff turnover. For a different perspective please do call us on 01883 342 218.