Communication - do we get it right?
I recently read a survey in Harvard Business Review regarding “Sales Reps’ Biggest Mistakes” which highlighted as one of the main grievances:-
“Sales people don’t listen to my needs”
Even if we do actively listen, we often mis-interpret what we are hearing as we filter the information according to our own perceptions, experiences, beliefs and values, and numerous other filters.
No wonder we often get it wrong!
At the root of so many problems is “communication” or should I say “mis-communication”.
Using NLP techniques and importantly understanding our own communication style and preferences, plus the ability to understand others’ styles, enables us to build better client relationships, close more sales, and get our message across easily and effortlessly.
For example, when communicating do you:-
- See pictures
- Hear sounds
- Get a feeling
- Or have an internal dialogue


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